The Impact of Comments and Recommendation System on Online Shopper Buying Behaviour

The Perception of Usefulness: Iranian Customers’ Evaluation of Customer Reviews

Over the last decade, the retail industry has had a phenomenal growth. All figures show their success and efficiency and many studies have shown the role of customer reviews in encouraging ambivalent purchasers to buy items online. There have been numerous studies on why people read and trust these comments and taking for granted the important role of customer reviews in determining buying deci...

Online Buying Behavior among University Students: A Cross Cultural Empirical Analysis

Internet users all over the world are increasing day by day and showing great interest for online shopping. The main reason for the high usage of the internet is the affordable price of mobile gadgets and low internet tariff plans. Consumer behavior is influenced by various factors such as culture, social class, reference groups relationship, family, income level and income independency, age, g...

The Elephant Will Kick the Donkey: An Attitudinal Analysis of Online Comments on the GOP Letter to the Iranian Supreme Leader

With the growth in sociality and interaction around touching national and international topics, news sites are increasingly becoming places for communities to discuss and address issues spurred by news articles. Proponents of cyberspace promise that online discourse will increase political participation and pave the road for a democratic utopia (Papacharissi, 2004). Comment writers, according t...

Inside the Black Box: Organisational Buying Behaviour and Strategic Purchasing in Healthcare: A Response to Recent Commentary

Developing a Recommendation Framework for Tourist by Mining Geo-tag Photos (Case Study Tehran District 6)

With the increasing popularity of sharing media on social networks and facilitating access to location technologies, such as Global Positioning System (GPS), people are more interested to share their own photos and videos. The world wide web users are no longer the sole consumer but they are producers of information also, hence a wealth of information are available on web 2.0 applications. The ...